David Aaker, professor of marketing at the Haas School of Business
David Aaker asserts that "Brand building is not about short-term tactics. It's about long-term strategy."…
Strategic Strand for Brand Success
Transforming Businesses
into Strategic
Brands that
Achieve, Lead, and Inspire.
Business + Strategy = BRAND Strategy + Brand = STRAND
Strategic Strand for Brand Success
Transforming Businesses into Strategic Brands that Achieve, Lead, and Inspire.
Business + Strategy = BRAND Strategy + Brand = STRAND
WHY ?
do brands win!
Businesses compete to survive; Brands care to truly succeed.
Becoming THE Brand
At STRAND, we believe that every business has the potential to transform into a powerful brand with the right strategy. And, that every brand has the potential to transform our world with the right strand. Our passion and pursuing these possibilities and assisting you in picking the right Strand for Shaping Brand Success. We are driven not only by the desire to help brands survive and thrive but also to help them drive lasting impact in their industries, elevating them beyond competition to true impact and leadership. At STRAND, we believe that strategic brand shaping is the secret strand of successful businesses, and successful brands form the foundation of sustainable industries. As industries evolve, they wield the quiet power to shape economies and even nations. By unveiling the right strand for your brand, we guide you from thriving to becoming a true dynamic force of influence.
Expertise
Up the Game
Turn your brand story into a success story
StartUP Assistance for Brand Establishment
If you are beginning work on your big idea, or have just launched your grand idea, we can support you with the longterm strategic planning, appropriate branding, cost-effective marketing techniques to improve your shot at success.
ShiftUP Brand Image Escalation for MSMEs
We understand your challenge of running your MSME successfully in the current competitive landscape. We feel your need to turn yourself into a standout brand. We can help you sustain your growth story by defining your brand story.
ScaleUP Global Engagement for IMNC Brands
We know you have sustained yourself long enough as an Indian entity. Now, if you’re willing to spread your wings further and fly to far flung areas, as a multi-national company, we shall be proud to help you widen your footprint or ramp up to greater heights.
HOW ?
BrandSCAPE
5S Brand Strategy Framework
The 5S BSF provides a structured yet flexible roadmap to brand success. This framework addresses every critical dimension of brand-building, from defining vision to execution.
Brand Sense
Identifying opportunities and challenges in the market.
Brand Study
Analyzing internal and external brand elements.
Brand Stand
Establishing a clear, differentiated position in the market.
Brand Story
Crafting a compelling narrative that resonates with your audience.
Brand Scope
Scaling and sustaining brand growth for long-term success.
Solutions
In Sync
Strategic Strand for Surging Forward
BrandSPARK
COACHING
Personalized coaching to ignite brand growth.
BrandSUITE
Workshop
Comprehensive workshops focused on developing a winning brand strategy.
BrandSHAPE
Consultancy
Ongoing consultancy to help you shape, refine, and execute long-term brand plans.
Industry
On the Cutting Edge
Client-centric and industry-specific customised solutions
Healthcare Biotechnology
Agriculture & Food Processing
Textiles And Apparel
Education & Sports
Media & Communications
Mobility & Transportation
Energy & Resources
Construction & Infrastructure
Retail & Logistics
Travel & Tourism
Banking & Finances
Public & Social Sector
Defense & Aerospace
Mining & Chemicals
Technology & Engineering
What ?
The Power of Brand Strategy
Brand strategy is the fusion of vision and action, where every element aligns to create a powerful identity that not only stands out but leads with purpose.
Practices
Out of the box
Designed to align your ambitions with actions
StandOUT
Brand strategy to stand out in the crowd
SteerOUT
Marketing strategy to break the barriers
ShoutOUT
Campaign strategy to reach target audience
Insights
To the point
Ideas and Articles
Connecting with Right Partners For a Strong Brand Strategy
A robust brand strategy is key to attracting top partners and driving mutual growth. This…
Defining a Unique Value Proposition
A Unique Value Proposition (UVP) is crucial for standing out in a competitive market. It…
“Strategy gives your vision a direction.”
Lakshay Dharan