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Strategy Consulting
BrandSHAPE
Welcome to your Business-to-Brand transformation journey!
Brand Strategy
Strategy for your brand’s continuous CARE!Our BrandSHAPE Strategy Consulting is a comprehensive consultancy that offers annual retainer and monthly maintenance services to help businesses unlock the full potential by aligning their purpose with their pursuit.
With a focus on aligning brand values with business goals, STRAND BrandSHAPE develops cohesive and impactful brand strategies to create a strong, differentiated brand experience for target audiences. Our services include brand strategy development, brand architecture, and brand implementation support. We also offer brand workshops and training sessions to help businesses build brand awareness and develop a deep understanding of their brand and target audience.
Whether you choose our annual retainer or monthly maintenance services, STRAND BrandSHAPE provides expert guidance and industry experience to help businesses of all sizes unlock their full potential and establish a strong brand in the marketplace.
Purpose
Why take BrandSHAPE Strategy Consulting?STRAND BrandSHAPE Strategy Consulting is a valuable investment for businesses looking to develop and implement a comprehensive brand strategy that aligns with their business goals and values. A strong brand strategy can help businesses differentiate themselves from competitors, build brand awareness, and establish a deeper connection with their target audience.
By working with STRAND, businesses can benefit from the expertise of experienced consultants who specialize in brand strategy development, brand architecture, brand identity design, and brand implementation. STRAND’s brand workshops and training sessions can also help businesses build a deeper understanding of their brand, target audience, and how to achieve success.
Furthermore, STRAND offers annual retainer and monthly maintenance services to ensure that businesses receive ongoing support and guidance to maintain the effectiveness of their brand strategy. The specific services included in these packages can vary depending on the client’s needs, but they may include regular check-ins, updates to the strategy, data analysis, and ongoing guidance to help businesses stay ahead of the competition.
STRAND BrandSHAPE Strategy Consulting provides businesses with a strategic advantage by enabling them to establish a robust and unique brand presence and thus empowering businesses of all sizes to leverage their strengths and capitalize on opportunities to excel in their respective industries.
out of the box
How BrandSHAPE Strategy Consulting will help you?
BrandSHAPE Strategy Consulting can provide significant benefits to organizations through brand strategy workshops. Utilizing the 5S Brand Strategy Framework, our BrandSHAPE Strategy Consulting assists businesses in the comprehensive analysis, development, and implementation of their brand strategy. This strategic planning approach allows businesses to effectively align their brand values with their business goals, build brand awareness, and create a strong, differentiated brand experience for their target audience.
BrandSHAPE Strategy Consulting can help brands create a clear and cohesive brand strategy that aligns with their business goals and values.
With the expertise in brand building, BrandSHAPE can help brands create a unique and impactful brand identity that resonates with their target audience.
Through brand workshops and training sessions, BrandSHAPE can help brands build awareness and develop a deep understanding of their brand and target audience.
BrandSHAPE can ensure that a brand’s strategy is implemented effectively across all touchpoints, from marketing campaigns to customer service interactions.
By regularly assessing the effectiveness of a brand strategy and making updates based on changing market conditions or business goals, BrandSHAPE can help brands stay ahead of the competition and maintain a strong brand reputation.
Through the monthly maintenance services, BrandSHAPE can provide ongoing support to ensure the long-term success and effectiveness of a brand’s strategy.
advantages
highlights related to the BrandSHAPE Strategy ConsultingBrand Audits
BrandSHAPE Strategy Consulting conducts brand audits to assess client's current branding efforts and identify areas for improvement or refinement.
Brand architecture
BrandSHAPE Strategy Consulting assists in building brand architecture that ensures a cohesive and impactful brand experience across all touchpoints.
Brand Messaging
BrandSHAPE Strategy Consulting helps businesses develop a clear and effective brand messaging strategy that communicates their value proposition and resonates with their target audience.
Brand Research
BrandSHAPE Strategy Consulting conducts market research and consumer insights to help businesses make informed decisions about their branding and marketing strategies.
Brand Innovation
BrandSHAPE Strategy Consulting helps businesses identify new opportunities for brand innovation and growth, developing creative solutions to help them stand out in their industry.
Monthly maintenance
BrandSHAPE Strategy Consulting offers monthly maintenance services for brand strategy consultation to provide ongoing support and ensure the long-term success of a client's brand strategy.
Customized Approach
BrandSHAPE Strategy Consulting takes a customized approach for each client, understanding their unique needs and tailoring their services accordingly.
Comprehensive Services
BrandSHAPE Strategy Consulting offers a wide range of services, including brand strategy development, brand architecture, brand identity design, and brand implementation.
Crisis Management
BrandSHAPE Strategy Consulting provides support for crisis management situations, helping businesses navigate challenging situations and protect their brand reputation.
International Branding
BrandSHAPE Strategy Consulting provides international outlook to help businesses adapt their brand strategy for global markets and cultures.
Collaborative Approach
BrandSHAPE Strategy Consulting takes a collaborative approach with their clients, working closely with them to ensure their brand strategy aligns with their business goals and values.
Experienced Team
The team at BrandSHAPE Strategy Consulting has extensive industry experience and expertise in brand strategy development and implementation.
BrandSHAPE Strategy Consulting offers a personalized and all-encompassing approach to brand strategy that produces measurable outcomes and continuous assistance. Our research-based methodology prioritizes differentiation, clarity, and consistency in brand strategy development, while also providing clients with adaptable solutions and ongoing support, regardless of their size.
Deliverables
What will you get out of this BrandSHAPE Strategy Consulting?
Benefits of BrandSHAPE Strategy Consulting:
The coaching session is designed to be highly interactive and collaborative, with opportunities for the client to engage in discussions, receive personalized guidance, and share insights with the expert. Our expert will provide practical exercises, templates, and tools to help the client apply the insights gained during the coaching session to their own organization. The coaching session is tailored to the specific needs of each client, ensuring a personalized approach to strategy development.
- Brand audits and assessments to evaluate brand performance and identify areas for improvement.
- Brand research and market analysis to stay up-to-date with industry trends and customer preferences.
- Development of brand strategy, architecture, roadmap and implementation plan
- Brand workshops and training sessions for building brand awareness and understanding
- Development of new brand campaigns ideas and initiatives to keep the brand relevant and engaging.
- Ideation of brand guidelines and standards to ensure consistent brand messaging and visual identity.
- Regular updates to brand messaging and visual assets to reflect changes in the market or business objectives.
- Evaluation and refinement of brand messaging, voice, and tone across all touchpoints.
- Identification and implementation of opportunities to enhance the brand's impact and reach.
- Planning and management of brand reputation and crisis communication.
- Identification and implementation of opportunities to enhance the brand's impact and reach.
BrandSHAPE Strategy Consulting offers a comprehensive 12-month plan to help businesses build and maintain a strong brand strategy. The plan includes:
This comprehensive plan ensures that businesses have ongoing support and guidance in building and maintaining a strong brand strategy that aligns with their goals and values.
Annual planning
The consulting team works with clients to develop a customized brand strategy plan that aligns with their business goals and values.
Monthly action related to brand building
The team helps clients to take actionable steps each month to build and enhance their brand, such as developing brand messaging, creating marketing materials, and improving the customer experience.
Monthly monitoring and evaluation
The consulting team regularly monitors and evaluates the effectiveness of the brand strategy, making adjustments and recommendations as needed.
Quarterly review and reportinG
The team provides quarterly reports on the progress of the brand strategy, including key performance indicators and areas for improvement.
Annual assessment
The team conducts an annual assessment to identify gaps in the brand strategy and recommend new opportunities for growth and development.
Gap recognition and renewal
The team works with clients to recognize gaps in their brand strategy and develop renewal plans to address those gaps and maintain a strong, differentiated brand.
Audience
Who needs BrandSHAPE Strategy Consulting ?
Any business that wants to build a strong and differentiated brand can benefit from BrandSHAPE Strategy Consulting. This includes startups, micro small and medium-sized enterprises (MSMEs), and large corporations across various industries. Businesses that are facing challenges in establishing their brand in a competitive marketplace, launching new products or services, or expanding their reach to new audiences can particularly benefit from our services.
Additionally, businesses that are experiencing a decline in brand relevance, facing negative public perception, or struggling to connect with their target audience can also benefit from our brand revitalization services. Ultimately, any business that values the importance of brand strategy as a key driver of business success can benefit from working with STRAND.
Startups:
Founders
Co-founders
Entrepreneurs, solopreneurs
Marketing professionals
Business development professionals
Brand managers
Freelancers
MSMEs:
CEOs
Business owners
Marketing professionals
Brand managers
Communications professionals
Sales professionals
Product managers
IMNCs:
CMO
Marketing directors
Brand managers
Communications managers
Product managers
Business development professionals
Sales professionals
Here are some frequently asked questions (FAQs) related to BrandSHAPE Strategy Consulting
BrandSHAPE Brand strategy is a long-term plan for the development and management of a brand in order to achieve specific business goals.
2
What services does BrandSHAPE Strategy Consulting include?
BrandSHAPE brand strategy workshop is typically attended by key stakeholders within an organization, including executives, marketing leaders, and other decision-makers who are involved in the organization’s brand strategy and messaging.
3
How does BrandSHAPE Strategy Consulting approach brand strategy development?
BrandSHAPE Strategy Consulting takes a comprehensive and research-based approach to brand strategy development, emphasizing differentiation, clarity, and consistency.
4
Can BrandSHAPE Strategy Consulting help small businesses and startups?
Yes, BrandSHAPE Strategy Consulting can provide valuable support and guidance to small businesses and startups looking to establish a strong brand presence.
5
How does BrandSHAPE Strategy Consulting measure the success of a brand strategy?
BrandSHAPE Strategy Consulting regularly monitors and evaluates the effectiveness of a brand strategy, and provides ongoing reporting and assessment to clients. Success is measured based on specific business goals and key performance indicators.
6
How long does it take to develop a brand strategy with BrandSHAPE Strategy Consulting?
The timeline for developing a brand strategy with BrandSHAPE Strategy Consulting varies depending on the complexity and scope of the project. However, typically the process can take anywhere from 6-12 weeks.
7
What is the cost of BrandSHAPE Strategy Consulting services?
The cost of services provided by BrandSHAPE Strategy Consulting can vary based on the specific needs of the client. Factors such as the size and scope of the project, the level of customization required, and the amount of ongoing support needed can all impact the cost. It’s best to contact STRAND directly for a quote based on your specific needs.
8
What industries does STRAND work with?
STRAND works with clients across a range of industries, including healthcare, technology, retail, hospitality, and more. The firm has experience working with startups, MSMEs, and IMNCs as well as larger corporations.
9
How does STRAND differ from other brand strategy agencies?
STRAND differentiates itself by offering a comprehensive, research-based approach to brand strategy that emphasizes differentiation, clarity, and consistency. Additionally, the firm provides ongoing support and scalable solutions to clients of all sizes, ensuring long-term success and growth.
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