David Aaker, professor of marketing at the Haas School of Business
David Aaker asserts that "Brand building is not about short-term tactics. It's about long-term strategy."…
About
Down to the Last Detail
Brand Strategy
Shaping Brand Strategy
Strategic Strand
for Brand Success
STRAND’s vision is to craft a framework for brand success by weaving together strategy, communication, and action, empowering brands to thrive and make a lasting impact in their industries and beyond.
At STRAND, our vision is to transform ideas and initiatives into powerful, impactful brands through strategic, innovative, and comprehensive solutions. Our ultimate goal is to position Bharat as a global brand capital by fostering a network of strong, recognizable brands across all sectors and regions.
STRAND’s vision goes beyond creating successful brands; it’s about empowering an entire ecosystem of thriving brands in India. We believe in the transformative power of strategic planning, communication, and action to elevate brands beyond competition, leading them to true influence and long-lasting success. Our ambition extends to building a global brand ecosystem rooted in a conscious, forward-thinking approach to business.
Simple, Suitable and Specialised Strategies for Brand Success!
STRAND, your strategic communication partner for over two decades, crafts tailored solutions with thoughtfulness and pride. We enrich, encourage, and empower your endeavors, prioritizing meaningful and rewarding work. Our strategic approach, coupled with a commitment to innovation and storytelling, addresses brand challenges. Backed by expertise and a talented team, we are your trusted ally in achieving brand success. Let STRAND guide you to victory in your brand's journey.
At STRAND
we’re committed to empowering your brand to succeed
We are a results-driven organization helping brands succeed. We look at the larger picture, longer view, wider issues, broader perspectives, deeper connections, higher aspirations before getting on to the detailed plans. We understand the niche requirements of specific industries and provide customized solutions. We further weave the brand’s purpose, processes, and products into a promotional story.
We offer a comprehensive perspective that encompasses the full landscape of your industry.
2
Subject-Matter Expertise
Our deep sectoral knowledge allows us to craft targeted and effective strategies.
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Proactive Situation Analysis
We anticipate and address common challenges early, ensuring your brand remains ahead of the curve.
4
Learning from Experiences
We continuously evolve our strategies by drawing insights from our experiences and those of others.
Advantage Brand
Why STRAND?
UP THE GAME
Our expertise will turn your brand story into a success story
OUT OF THE BOX
Our practices are designed to align your ambitions with actions.
ON THE RISE
Our industry focus will help you with our targeting insights and customised solutions.
STRAND was born in Auroville — the global township dedicated to human unity and conscious evolution. Inspired by its ethos, we help businesses uncover their deeper purpose and bring it to life through strategy, storytelling, and systems design.
We believe the soul of any brand lies in its deeper purpose — its Strand — which seeks manifestation through form, function, and collective impact.
As an Auroville unit, we are not just a consultancy. We are a movement toward a knowledge economy that uplifts collective action — where every brand becomes a vehicle for meaningful change.
testimonials
What People are Saying
We hired Thotin in the middle of our journey as a Tech start up. The in detailed sessions helped us discover our journey our challenges our product our road map so much better that it shaped our entire product into something amazing. I would highly recommend every one out there looking for guidance to get THOTIN and team to help you with the same. THOTIN and Globally United now are now one team as we still working together on our journey ahead. Without there guidance we could be lost finding our road to the mountain top 😊🔥
Ketan Tuteja
Globally United
THOTIN helped us in creating recommendations for a communication campaign on women entrepreneurship and women economic empowerment for GIZ India. I appreciated most about this strategy workshop was the way the content was structured and for the excellent work that you did as a workshop facilitator.
Stephanie Mumenthaler
The German Agency for International Cooperation or (GIZ)
Working with THOTIN was a pleasure. They are professional in their approach in the true sense. Communication, understanding of the concept, delivery - all aspects were managed as per our expectations and sometimes beyond. Manisha, as the face of THOTIN is an excellent communicator. It was really easy to work with Manisha and THOTIN because of mutual respect for the strategic expectation and approach.
Abinash Lahkar
Save the Children
Thank you for your exceptional work on this project. Your approach was collaborative and inclusive, and you took the time to understand the wide spectrum of the project. THOTIN helped to develop the brand strategy for Views from the Frontline 2019 (VFL 2019) and create a training toolkit with the aim of strengthening the inclusion of at-risk people in a collaboration involving them, civil society members as well as governments for designing and implementing risk-reduction and resilience-building policies and practices. It is always pleasure working with THOTIN team - strategic, prompt, positive and creative as always!
Shivangi Chavda
Global Network of Civil Society Organisations for Disaster Reduction (GNDR)
We have engaged with THOTIN a few times recently and are completely satisfied with their work and understanding of our need. The way their team is able to incorporate our brief into something our own target audience would immediately relate to is commendable. Manisha is a lovely person to work with and her understanding of the CSO space makes working with THOTIN super simple. We have always been impressed with the strategy, themes and concepts they create for us. Best of luck!
Rachit Sharma
Save the Children
Our Clients
Your success,
our reputation
Our Team
Making Brands win!
Manisha Munjal
CEO
Lakshay Dharan
Chief StrategistWork with STRAND
When the Brands win
STRAND SUCCEEDS!
Work with us to help turn businesses into brands. We can work together to develop a strong brand image, by establishing brand’s unique voice and tone. Together, we can create a strong online presence by providing excellent customer service. By adding value through us you will build stronger brand loyalty which is far better than investing in advertising and promotion. By working with us you'll consistently deliver on your brand promise and grow progressively.
Become a Partner of STRAND
Let's partner to make some businesses into brands. If you are an ad or marketing agency, boutique brand agency, digital marketing firm, social media service provider, PR consultancy, branding designer, graphic designer, freelancing business consulting professional, etc. it would be great to value to your already existing clientele.
Career Opportunities at STRAND
If you're interested to join our team, don't hesitate to enquire for opportunities. We are always looking for quality professionals with the drive to drive brands to success. Come onboard our rewarding journey. As they say never a dull moment, in our line of work.
Insights
To the point
Ideas and Articles
Connecting with Right Partners For a Strong Brand Strategy
A robust brand strategy is key to attracting top partners and driving mutual growth. This…
Defining a Unique Value Proposition
A Unique Value Proposition (UVP) is crucial for standing out in a competitive market. It…