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“A brand is not what you say it is, it’s what they say it is.”
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“A brand is not what you say it is, it’s what they say it is.”
1 minute | 02 Oct 2024
– Marty Neumeier, author of
The Brand Gap
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Brand Engagement
brand identity
Brand Perception
Customer Experience
External Perception
Marty Neumeier
The Brand Gap
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