ShiftUP
to Sustain & succeed
We know your need to be in touch with the outside, and within
We affirm it is indeed the way to make your MSME win
We understand your challenge of running your MSME successfully in the current competitive landscape. We feel your need to turn yourself into a standout brand. We can help you sustain your growth story by defining your brand story.
CALL TO UP THE GAME
+91 99999 55 321
connect@strandinsight.com
We understand the importance of being in constant touch with your audience. We can set up a regular, rigorous outreach that allows you consistent engagement.
When you are communicating sporadically or not at all, you are still sending out a certain message, even if not the one you wish to send. This may create the perception that you are opaque, non-transparent, lethargic, incoherent, unprofessional or even arrogant. Worst of all, your presence can slowly diminish from your audience’s memory recall. Brands are built over time – it takes planning, persistence and programmed, frequent delivery of messages to ensure sustained, continued communication. On the other hand, sporadic attention spikes and sprucing up resources might provide an instant surge in popularity, but such a surge cannot be sustained over the longer term, nor is it a good strategy to rely on such spikes alone.
UP THE GAME
SHIFTUP
the key
For any brand vying for audience attention today, there can be no compromising on consistency, particularly in a constantly online digital world. More than even the quality of content, it is the consistency in messaging that is paramount today. Your brand needs to be at the top of the audience’s mind regularly. Needless to say, any form of continuous communication requires a thoroughly thought-out, creative rendition.
of brand story
Consistency does not mean sharing the same content repeatedly, which can bore audiences. On the contrary, the brand story needs to be innovatively presented, from multiple angles, while keeping the brand promise constant. This ensures a complex and creative audience approach, even given the usual constraints on messaging. Regular reinvention of the brand story to suit local context, flavor, and sensibility also helps in keeping the messaging refreshed and contemporary.
collaborative call
Communication requires you to make friends among your audience. But even the best friendships require understanding one another and appreciating each other’s personality. Brands do well when they have precisely this kind of friendly relationship with their customers. To achieve this level of comfort, brands need to listen and understand as much as they say and sell. Listening builds a perception among the audience that you are not a robotic entity, but a people-focused, people-built organization.
to action
All communication efforts should lead up to something meaningful. Talking in the air is a sign of fair-weather friendship, not of a lasting relationship. A serious call to action comes into play here. A well planned, well thought-out call to action essentially describes your company as well as your audience. Keeping the audience hooked with the promise of something concrete for them ensures a win-win for them as well as your company.
Embarking on the startup journey involves navigating uncertainties and making bold beginnings. At STRAND, we comprehend the challenges of taking risks and are dedicated to ensuring your budding brand not only survives but thrives.
Begin?
We help ambitious businesses like yours generate more growth by building your brand, driving the right message, connecting you with your audience and making you win.
HOURS OF STRATEGY
BRAND JOURNEY NOW
Brand Coaching
A diverse and global community of independent thinkers make up our inclusive workplace.
strategy workshop
A diverse and global community of independent thinkers make up our inclusive workplace.
Strategy Consultancy
Our BrandCARE Strategy Consulting is a comprehensive consultancy that offers annual retainer and monthly maintenance services to help businesses unlock the full potential by aligning their purpose with their pursuit.
A strategy tool is a resource or technique that is used to help organizations develop, analyze, and implement effective strategies. There are many different types of strategy tools available, each with its own strengths and weaknesses.
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