David Aaker, professor of marketing at the Haas School of Business
David Aaker asserts that "Brand building is not about short-term tactics. It's about long-term strategy."…
solutions
Out of the Box
Strategic Brand Management
We mind your business
to make your Brand OUTstranding!
to make your Brand OUTstranding!
To truly excel, your brand needs more than just a plan—it needs innovative solutions and actions that set you apart. At STRAND, we believe your brand must go beyond traditional tactics, adopting creative approaches that ensure not only survival but thriving success in a dynamic marketplace. Our unique perspectives and practices are designed to propel your brand to new heights, distinguishing you from the ordinary and driving sustained, sustainable success.
Solutions
Strands related to the Brand Strategy
We mind your
Establishment
Establishment
Branding Strategy
We align your purpose with your pursuit. Effective strategies harmonize aspirations with realities, blending long-term vision with immediate possibilities. This approach ensures that your brand’s direction is clear and actionable, setting a solid foundation for success.
Marketing Strategy
We analyze multiple factors to keep you ahead. Our thorough analysis and strategic planning prepare you for potential challenges, ensuring your brand remains at the forefront of your industry.
Campaign Strategy
We create a straightforward roll-out plan. This is where your dreams meet reality. We design clear, actionable plans that translate your strategic goals into tangible results, ensuring a smooth and effective execution.
We mind your
Expression
Expression
Branded Identity
We make your brand unique and memorable. Your brand identity reflects your values and personality. We work to ensure that your brand stands out in a crowded marketplace, shaping how you are perceived by your audience.
Branded Content
We elevate content to a new level. Our approach ensures that your content not only communicates effectively but also resonates deeply with your audience, setting your brand apart with compelling narratives.
Branded Design
We ensure a lasting impression with design. Our design solutions enhance your brand’s visual identity, providing aesthetic appeal and reinforcing your messaging. We focus on creating designs that leave a positive, memorable impact.
We mind your
Engagement
Engagement
Digital Marketing
We build your digital presence for success. Managing your online platforms to align with your communication objectives and engaging effectively with your audience is essential in today’s fast-paced world.
Experiential Marketing
We handle events with style and substance. Whether serious or fun, we manage events that enhance your brand’s visibility and impact. From gatherings to product launches, we ensure your events are memorable and meaningful.
Video Marketing
We capture and showcase your brand creatively. Video marketing is powerful for conveying your brand’s story. Our team produces engaging and high-quality videos that highlight your brand’s strengths and connect with your audience effectively.
Approach
Strategic Strand for Brand Success
Inquiry
At STRAND, we always start by asking the right questions, recognizing that the quality of our results is directly tied to the quality of our inquiries. Before your workshop, we conduct in-depth preliminary research, delving into your overall business objectives, past efforts, listening to your audience's voices, and exploring your brand's existing narrative. This initial phase is crucial for understanding the foundation of your brand and setting the stage for tailored strategies that avoid generic, one-size-fits-all solutions.
Insight
Next, we expand our focus to the larger context in which your brand operates. We analyze economic, social, technological, ecological, political, and legal trends that could impact your business. Additionally, we conduct thorough research on your industry and sector, identifying key trends and studying your competition. We also dive into your audience's demographics, psychographics, and need to gain a comprehensive understanding of the environment your brand must navigate.
Integration
At STRAND, we believe that a cohesive brand strategy is greater than the sum of its parts. During the workshop, we bring together all the collected knowledge and begin to identify patterns and harmonies. This is the stage where we uncover the threads that define your brand, aligning insights with your brand’s essence. By finding these connections, we lay the groundwork for a cohesive and unified brand strategy that resonates deeply with your target audience.
Ideation
The ideation phase is where we collaborate with you to weave these brand threads into a unique tapestry. Together, we craft a compelling brand story and narrative that positions your brand effectively within the market. We develop a detailed action plan that outlines the steps necessary to bring your brand vision to life, ensuring it connects with your audience in meaningful ways.
Implementation
This is where strategy meets action, where your thoughts blend with the insights and actualize your objectives. This is when ideas take flight. We offer support in the implementation of your brand-building objectives if required. We act as a guide and glue, ensuring that all your vendors and stakeholders are aligned and working cohesively towards your brand goals. This phase ensures that the strategic plans developed during the workshop are effectively executed and monitored.
Introspection
Once launched, we monitor public reception and performance, using the feedback to refine our approach and enhance future initiatives. We assess the gaps between your brand aspirations and actions, identifying areas for improvement. This reflective process allows us to refine strategies and ensure that your brand continues to grow and evolve in alignment with its core values and objectives.
Strand
Strategic and Specialised Storytellingfor Brand Success!
We help ambitious businesses like yours generate more growth by building your brand, driving the right message, connecting you with your audience and making you win.
20+
YEARS OF EXPERIENCE
Start YOUR
BRAND JOURNEY NOW
BRAND JOURNEY NOW
50K
BrandSPARK Strategy Coaching
Our session is designed to help you unlock your brand's potential by analysing your present, and prepare you for a brighter future.
500K
BrandSUITE Strategy Workshop
Our workshop is focused on helping you unlock the full potential of your brand by aligning your purpose with your pursuit.
5000K
BrandSHAPE Strategy Consultancy
Our comprehensive consultancy offers services to help businesses unlock the full potential.
Relationships
based on trust.
based on trust.
We hired Thotin in the middle of our journey as a Tech start up. The in detailed sessions helped us discover our journey our challenges our product our road map so much better that it shaped our entire product into something amazing. I would highly recommend every one out there looking for guidance to get THOTIN and team to help you with the same. THOTIN and Globally United now are now one team as we still working together on our journey ahead. Without there guidance we could be lost finding our road to the mountain top 😊🔥
Ketan Tuteja
Globally United
THOTIN helped us in creating recommendations for a communication campaign on women entrepreneurship and women economic empowerment for GIZ India. I appreciated most about this strategy workshop was the way the content was structured and for the excellent work that you did as a workshop facilitator.
Stephanie Mumenthaler
The German Agency for International Cooperation or (GIZ)
Working with THOTIN was a pleasure. They are professional in their approach in the true sense. Communication, understanding of the concept, delivery - all aspects were managed as per our expectations and sometimes beyond. Manisha, as the face of THOTIN is an excellent communicator. It was really easy to work with Manisha and THOTIN because of mutual respect for the strategic expectation and approach.
Abinash Lahkar
Save the Children
Thank you for your exceptional work on this project. Your approach was collaborative and inclusive, and you took the time to understand the wide spectrum of the project. THOTIN helped to develop the brand strategy for Views from the Frontline 2019 (VFL 2019) and create a training toolkit with the aim of strengthening the inclusion of at-risk people in a collaboration involving them, civil society members as well as governments for designing and implementing risk-reduction and resilience-building policies and practices. It is always pleasure working with THOTIN team - strategic, prompt, positive and creative as always!
Shivangi Chavda
Global Network of Civil Society Organisations for Disaster Reduction (GNDR)
Insights
To the point
Ideas and Articles
Connecting with Right Partners For a Strong Brand Strategy
A robust brand strategy is key to attracting top partners and driving mutual growth. This…
Defining a Unique Value Proposition
A Unique Value Proposition (UVP) is crucial for standing out in a competitive market. It…
