Navigating the bargaining power of buyers is essential for maintaining your brand’s competitive edge and profitability. Discover effective strategies for balancing buyer power, enhancing customer relationships, and leveraging data to meet and exceed customer expectations.
Marty Neumeier’s insight, “A brand is not what you say it is, it’s what they say it is,” emphasizes the importance of external perception in defining a brand. This article explores how your brand’s identity is shaped by customer experiences and perceptions, highlighting the need for authentic engagement.
