Family businesses can build or enhance their brands by blending tradition with modern strategies. Key approaches include leveraging the 5S Framework, telling the family story, embracing digital transformation, and committing to sustainability. Balancing heritage with innovation is crucial for staying relevant and driving growth.
Marketing and communication directors are pivotal in driving strategic brand growth, blending creativity with data analytics to meet evolving consumer demands. This article explores how directors can leverage STRAND’s 5S Framework to align brand strategies with business goals, address digital disruption, and enhance brand performance for sustainable success.
